May 6, 2016 / By Ella Stearn

How to Build Your Personal Brand

Creating a personal brand is all about marketing yourself in the right way, building a reputation and becoming recognised as an expert in your industry. It’s what will be the difference that lands you that dream job, earns you those new clients or gets more people knowing about what you do and just how well you do it!

The key to success with how you present yourself online?

Not being afraid to let that beautiful personality of yours shine through! People want to connect with REAL PEOPLE! More often than not, they’re investing in the individual as much as they are the product or service. If you want to stand out against others who do the same as you- there’s no better way than getting your passion, drive and work ethic across. You’re your own USP so use that to your advantage!

The Essentials You Will Need:

  1. Personal Website- You need somewhere to be able to direct people to. It doesn’t have to be massively complex or expensive, but should showcase all about you and what you do. If you don’t yet have a business- talk about your skills and the kind of things you can help people with. A few free software’s I recommend: Branded.Me, Weebly or Wix. Wix is my favourite because you can add as many pages as you want on there, get some pretty cool designs for free and even have your own blog section on there. Which leads me onto number two…
  2. Your Very Own Blog- There is absolutely no better way to show you’re an expert in your field than blogging about topics within your industry and experience! Blog posts with enticing headlines also act as a great way to direct traffic to your website, so try to have your blog as a tab on the actual site. It keeps giving them new reasons to visit and when they’re on there- if they liked what they read, they’re more than likely to check out your other pages too. Aim to blog at least every couple of weeks and build up an email list of subscribers who are interested in what you do. Don’t sell too much on your blogs; focus instead on adding VALUE to your readers.
  3. A Tip, Top Linkedin Profile- Using Linkdin properly becomes kind of like an Entrepreneur/ Business GOLD MINE! I can’t stress enough how valuable this platform is. They’ve limited it slightly now so to use it to its full potential- you kind of have to invest in Premium, but this then opens up a world of opportunities! You can search industries, locations and people with specific job roles to then find and connect with. You can also contact anyone over InMail, enabling you to send them a message that then goes straight to their personal inbox. It gives you huge scope for business and is a great platform to start building valuable contacts. When you first create your profile- make it as interesting and engaging as possible. Don’t just write the bare minimum, with the jobs you’ve done listed. It’s more than that and gives you a chance to really get across your work ethic and what’s important to you. Make it your own! Just remember- it’s a professional network so keep it all related to your career aspirations and goals! Here- take a look at mine for inspiration: https://uk.linkedin.com/in/ellastearn
  4. Twitter- Now often Twitter and Facebook go hand in hand, but for your own personal brand- I would always recommend starting on Twitter first. You can quickly and easily get connected to a whole aray of people and have them follow you back too. You may only be allowed 160 characters for your bio, but this is more than enough to quickly summarise what you do & what you stand for! Put a friendly face in your profile picture and a cool background cover photo (Canva is a great site for making customised ones!) and you’ll be well on your way to getting follow backs!

So there’s a few things to get you started. Depending on what you’re actually looking to do and who your target audience is, other platforms will also be suitable for you, but there’s a starting point for you! Interested in learning more? Book a free social media consultation with us today. Here!– You have nothing to lose and oh so much to gain!

Blue Moneky Social Media Management

Thanks for reading!

-Ella Stearn-
BlueMonkey Founder

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